You've got an eye-catching website, plenty of valuable content and provide quality links to other resources. Yet your traffic and sales aren't what you'd like. You scratch your head, wondering what else you can do to capture visitors and subsequently, sales. What you may have failed to develop are your email marketing leads!
Think about your personal email account how many times have you downloaded a free ebook or report, with your email address all the website owner asks in return, usually with an ironclad guarantee that your name and email address will never be shared, traded or sold? If you find the information you receive valuable, you're likely to return to that site for a second look and may eventually make a purchase. This is just one example of the tremendous value of email marketing leads.
The most trustworthy vendors know that email marketing leads form a significant component of the lifeblood of their business. They don't want to share your personal information with others that just dilutes their edge over their competition. What's more, sharing or selling your personal information will eventually earn them a poor reputation, both with consumers and search engines. The email marketing leads they gain through legitimate channels and with honest intent can be worth their weight in gold, in future sales.
There are many ways to build up hundreds and eventually, thousands of excellent email marketing leads. Besides little ebooks and special reports, offering a e-newsletter is one of the best techniques you can employ. Keep in mind that there's some work and time required to produce a good newsletter which comes out right on time, whether you issue it weekly, bi-monthly or monthly. Be sure you can meet that deadline. Your customers and potential customers will come to look forward to receiving your newsletter.
Whatever type of free information you offer via email, the placement of your offer is important. Most visitors read from left to right, so the upper left hand side, on each page of your site, catches the eyes of the majority of your visitors. They may browse your site to see if the information you provide will prove valuable to them before signing up. If they like what they see, they can keep in touch without any further effort on their part, through your emailings.
You gain additional email marketing leads through these mailings, because your subscribers are apt to forward your email to interested friends, resulting in ever-increasing numbers of subscribers and traffic.
You can see that email marketing leads can grow exponentially and are one of the most economical forms of advertising. Accomplishing your goal requires time and research, but not much money! Practice these techniques and prosper!
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