How do you make a product appealing enough so that when viewers look at it, they feel that they must buy it? This is the goal of product photography. Cutting-edge photography services have been developed that showcase products to their maximum potential and thanks to digital photography, a new industry of product photography has cropped up. Today, even the most innovative product will simply not make a good sale if it is not photographed. A photo can tell a thousand words and with todays advanced photography techniques, a photo can both tell a story and speak.
Since it is generally known that people buy with their eyes, stimulating their visual interest is the goal of digital product photography. A number of techniques are used in order to accomplish this. Since cameras tend to underexpose images when capturing subjects, a technique called exposure compensation is used. Most digital cameras today have compensation controls labeled EV with adjustable settings. Different products require different ways of compensation and camera focus.
Another technique is the use of a tripod. Using a tripod will go a long way in ensuring that your products do not become blurred. Even an inexpensive tripod can make a big difference in image sharpness. Investing in a good, sturdy tripod though will ensure that you get really sharp images. Another technique in product photography is the use of soft lighting. The built-in flash of cameras is usually not enough to give good results in product photography. This is because it could be either wrongly positioned thus creating distracting shadows or it could make the image appear washed out. Continuous lighting is most recommended to provide a natural-colored image.
Another technique employed in product photography is the use of a wide angle lens. A camera with a short focal length will allow a larger area of the subject to be photographed. Alternatively, the macro lens can be used to view smaller sections of the subject with the same resolution. To spice up your working environment consider using a tethered setup between the camera and your computer. This software allows for the control of the camera from your computer and instantly views the image from the computer screen. In fact recent camera models come with the software for free. The camera settings such as the exposure, field depth and file format can be adjusted right from your laptop desktop without leaving the seat providing faster feedback.
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