Effective blog advertising that increases your readership and maximizes income

Effective blog advertising that increases your readership and maximizes income

While there are many millions of bloggers out there in cyberspace, how many make it into the 'top 100' blog lists in the blog directories? You may have a lot to say, and say it well, but still be lacking in traffic, much less a steady and loyal readership. If your blog is an unfocused line of chat and trivia, you can't expect to attain a good search engine ranking. The search engines are looking for content that contains a good deal of information on specific topics. You'll further detract from your position if you employ a shotgun approach to your blog advertising campaign.

Let's say your blog posts consist of diary type postings, the 'what I did today' type. Unless your life reads like an Academy Award winning movie script, it's unlikely you'll get many loyal readers. If you compound your lack of focused content with blog advertising that's unrelated, or worse yet, blatantly commercial corporate banners, it's almost guaranteed that your blog won't ever get off the ground.

You must also realize that your competition, with other well-established blogs on topics like politics, gardening, education or parenting, number in the hundreds of thousands. Therefore, you'd be wise to determine a subset on your main topic. This is what's known as a niche market. Google tools can help you identify these niche markets. For example, if you've got a blog on gardening, one profitable niche might be bonsais, rock gardens or grafting. Of course, you've got to be an expert in your niche to be competitive. Choose a niche market in which you already have considerable knowledge. Do research to enhance your knowledge.

When you post, aim to write an article which gives real value, information your reader can put to use today. Including links to other related resources within your posts will also help raise your rankings and acquire new readers. Make sure that those links lead to high quality information or products and services which makes your post all the more valuable.

When you organize your blog advertising campaign, be careful in the placement of your ads. Adjacent to a post on forming and trimming bonsais, your blog advertising might include ads for bonsai clippers, pots or books dealing with your article. This gives you the greatest chance of catching the eye of your reader, looking specifically for such leads.

Another way to use blog advertising to generate sales and maximize your income is by writing reviews of products relevant to your niche audience. For example, writing a review on a particular brand of bonsai gardening tools, including a link within your article, to a site which sells the tools, can generate lots of sales and income for you.

How-to articles should be plentiful, as a percentage of your total posts. People love these 'how-to' articles, particularly when the information is obscure, as might be the case with grafting cactii. Your reader may well find the idea fascinating, but doesn't want to go to a great deal of expense to experiment. However, a simple successful experiment may lead the reader to make a future purchase, as well as engendering a desire to return to your site and pass the word on to friends to come take a look at your blog.

A successful blog begins with finding your niche market. Then, organizing your blog advertising to meet the needs of readers of that page, or page portion, is the key to maximizing your income.