There was news out recently about how a composer with a creativity block, created a computer program to compose music for him; and music critics couldn't tell the difference, or stop raving about his album (From Darkness, Light). And the same thing is happening all over again now in yet another bastion of creativity now - copywriting for advertising online. The software is called PlaceLocal. Let's say a restaurateur approaches an advertising firm to put out Internet banner ads for his restaurant. He doesn't want to actually pay for someone to create the ad, and the ad agency uses PlaceLocal. They set it in motion; it scours the Internet for reviews of the restaurant in question and it also looks for pictures of the restaurant online anywhere. It mixes the two up in some proportion, and creates your own custom ad. in seconds. An advertising technology business called PaperG created the program, and intended it for small first-time businessmen who are just trying to find their feet advertising on television, the Internet and newspapers. There are lots of major magazines and TV channels these days that create local websites to appeal to local tastes; and small advertisers certainly can afford spots on them these days.
Let's say you're someone who runs a small but successful community website, and you have local businesses coming to you for a little advertising online on your website. You don't want to hire a copywriter-advertising type to get the job done. How would you do it with PlaceLocal? You'd ask the business for its name and its address, and you'd feed it into PlaceLocal. The software would go online all by itself, gather everything about the business that it could find, reviews, contact information, directions, the times and days it stays open, just about everything it could find. It would piece together an ad by itself with all this stuff and there you woild go. Lots of major local websites like Time Out in every city, uses PlaceLocal, and so do several TV affiliates. They charge the advertiser maybe $500 for a month of heavy-duty advertising on the web, and PlaceLocal gets a cut in it.
Website owners have a much easier time selling ads too; the moment a business will contact them for its advertising needs, they can set off PlaceLocal, get a couple of sample ads in and show them to the customer. Having a sample ad in front of them encourages them to get in and place an order immediately. And the ad. costs nothing to make too. Before PlaceLocal, if you needed to advertise your small business, often, the bigger media outlets would actually ask you to make and bring in your own ad. And then they would have very strict requirements for what size it was to be in, and customers would get it all wrong all the time. With these on-demand ads, all that goes out the window, and customers get an ad. in seconds. With a credit card, you could get your advertising online in three minutes flat.
And the automatic advertising can be shockingly sophisticated-looking too. It can pick up pictures from anywhere on the Internet, Facebook, your website, anything, it can pick up quotes and mix them in, zooming in and out for extra effect. If you have advertising in mind that isn't that heavy-duty, you could probably get it for $150 a month. Here's a great way to get cheap advertising online in no time; and it doesn't seem to have a downside at all.
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